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Marina Antunes [Celluloid 06.10.13]

Though it's common knowledge that Martin Villeneuve's Mars et Avril was a labour of love, one that yielded lukewarm reception from our correspondents, both of whom found it to suffer from style over substance syndrome, Villeneuve hasn't spoken much about the challenges of getting such a large scope sci-fi movie made in Canada. There's a reason we don't often see anything of this magnitude: it's expensive and the Canadian film market simply isn't in a place where this sort of movie is feasible yet. But Villeneuve wasn't about to take no for an answer and he set out to make the movie he wanted to make, with some innovative thinking.

In a TED talk earlier this year, Villeneuve spoke about how thinking outside the box didn't only help him overcome the limitations of his budget, in many instances his approach helped to shape the look of the movie and one thing everyone seems to agree on, myself included, is that Mars et Avril looks fantastic. Having seen this talk, I can't help but wonder what Villeneuve has up his sleeve next because though his debut left us a bit cold, it showed great promise from a filmmaker with great vision.

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