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Marina Antunes [Celluloid 03.05.14] United Kingdom apocalyptic



It's not the first time we've seen a really well made public service announcement but it has been a while since one of note has emerged. Though this newly created PSA for Save the Children was designed to raise awareness and funding for Syrian children suffering from the fallout of war, it plays like a really effective apocalyptic short.

Conceived as a "second a day," the short cuts together one second clips from various days in a particularly bad year of Nadia's life and as the pretty little girl goes about her days, there are hints, first subtle and then far more obvious, that her perfect world is crumbling. What I find really interesting is that there appears to be little difference between war and what we expect the apocalypse might look like and that is a very scary reality.


Thanks to reader John for the heads up on this one.


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spektre (5 years ago) Reply

Wow. Tearjerker.

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chuc k (5 years ago) Reply

Wow, that was effective.It was even better than the 'landmines on a soccer field' PSA from a few years back.
This could happen here. Every time I hear some moron ranting about 'liberals' or 'conservatives' or any other politically expedient 'other', it's like I can hear the boots getting closer. Extremism is the only thing we shouldn't tolerate.

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spektre (5 years ago) Reply

agree completely.

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Guest (5 years ago) Reply

Anyone have any idea who the team who made this film is? Production company? Director? It's such great work.

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Marina (5 years ago) Reply

It was created by Don't Panic creative agency:

http://www.dontpaniclondon.com/portfolio/shocking-second-day-video/


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